What is a cookie?
Most websites you visit will use cookies in order to improve your user experience by enabling that website to ‘remember’ you, either for the duration of your visit (using a ‘session cookie’) or for repeat visits (using a ‘persistent cookie’).
Cookies do lots of different jobs, like letting you navigate between pages efficiently, storing your preferences, and generally improving your experience of a website. Cookies make the interaction between you and the website faster and easier. If a website doesn’t use cookies, it will think you are a new visitor every time you move to a new page on the site – for example, when you enter your login details and move to another page it won’t recognize you and it won’t be able to keep you logged in.
Some websites will also use cookies to enable them to target their advertising or marketing messages based for example, on your location and/or browsing habits.
Cookies may be set by the website you are visiting (‘first party cookies’) or they may be set by other websites who run content on the page you are viewing (‘third party cookies’).
What is in a cookie?
A cookie is a simple text file that is stored on your computer or mobile device by a website’s server and only that server will be able to retrieve or read the contents of that cookie. Each cookie is unique to your web browser. It will contain some anonymous information such as a unique identifier and the site name and some digits and numbers. It allows a website to remember things like your preferences or what’s in your shopping basket.
What to do if you don’t want cookies to be set
Some people find the idea of a website storing information on their computer or mobile device a bit intrusive, particularly when this information is stored and used by a third party without them knowing. Although this is generally quite harmless you may not, for example, want to see advertising that has been targeted to your interests. If you prefer, it is possible to block some or all cookies, or even to delete cookies that have already been set; but you need to be aware that you might lose some functions of that website.
How does the Easy And Yum use cookies?
Cookies enable us to identify your device, or you when you have logged in. We use cookies that are strictly necessary to enable you to move around the site or to provide certain basic features. We use cookies to enhance the functionality of the website by storing your preferences, for example. We also use cookies to help us to improve the performance of our website to provide you with a better user experience. We don’t sell the information collected by cookies.
If you are visiting the Easy And Yum website from outside the EU then you will be served the international version of the site.
If you wish to control what cookies are set on your device through the Easy And Yum website then you can find out how to do this in the following section.
How can I control cookies?
Web browser cookies
If you don’t want to receive cookies, you can modify your browser so that it notifies you when cookies are sent to it or you can refuse cookies altogether. You can also delete cookies that have already been set.
If you wish to restrict or block web browser cookies which are set on your device then you can do this through your browser settings; the Help function within your browser should tell you how. Alternatively, you may wish to visit www.aboutcookies.org, which contains comprehensive information on how to do this on a wide variety of desktop browsers.
Adobe Flash Player Cookies
The Adobe Flash Player, used to provide services such as iPlayer through web browsers or web-based games, is also capable of storing information on your device. However, these cookies cannot be controlled through your web browser. Some web browser manufacturers are developing solutions to allow you to control these through your browser, but at the present time, if you wish to restrict or block Flash Cookies, then you must do this on the Adobe website.
Please be aware that restricting the use of Flash Cookies may affect the features available to you.
Do Not Track (DNT) browser setting
DNT is a feature offered by some browsers which, when enabled, sends a signal to websites to request that your browsing is not tracked, such as by third party ad networks, social networks and analytic companies.
A uniform standard has not yet been adopted to determine how DNT requests should be interpreted and what actions should be taken by websites and third parties.
Third-party cookies
We sometimes embed photos and video content from websites such as flickr and YouTube. Pages with this embedded content may present cookies from these websites. Similarly, when you use one of the share buttons on an Easy And Yum website, a cookie may be set by the service you have chosen to share content through. The Easy And Yum does not control the dissemination of these cookies and this tool will not block cookies from those websites. You should check the relevant third party website for more information about these.
What is Behavioural Advertising?
Behavioral advertising, or interest-based advertising, gives you and our advertisers a more valuable and unique experience by delivering advertising and content that is more relevant to your interests, based upon your previous browsing activity on this website as well as third party sites. It is important to note that at no time do we or our service providers attempt to identify you individually nor do we create a profile of you, or the pages you have viewed, for the purposes of delivering advertising.
We use cookies and your IP address to discover general information about which pages on our sites you visit and the country, city or region in which you are located. We sometimes combine this with information provided to us by third parties, together this information enables you to be grouped with other people with similar interests and places you in a market segment. We may then display advertisements which we believe people in your market segment will find relevant. We believe this makes the advertising more interesting and useful to you, and also helps us increase the value we get out of the site from our advertisers, and therefore ultimately gives us a greater ability to invest in great content for the benefit of all our users.
We may also allow advertisers to use their own marketing data to target advertising campaigns on this website and as a result you may see advertising based upon website content you have been viewing on another website. For example, a retailer might use information about the products you browsed on their website in order to tailor their advert to you on this website. This information is not shared with us and we do not share information with the advertiser about your browsing of our website.
Advertising-related Cookies
The ads seen by users outside of the UK are served in association with our approved ad partners. The cookies accompanying the ads allow them and their advertisers to monitor the effectiveness of the ads (e.g. by using analytical cookies) and to make the ads more relevant to you based on your browsing behavior (e.g. by using behavioral targeting cookies).
Your Choices
We are committed to following best practice in our use of online behavioural targeting technology and we at all times seek to comply with applicable legal and regulatory frameworks, such as that of the Digital Advertising Alliance.
If at any time you do not want information about your browsing behaviour to be used for the purposes of delivering advertising to you on this website, you can “opt out” using the tools provided by our ad partners below. Please note that you will continue to see adverts but they will not be tailored to your interests.
You may also opt-out from targeted advertising on this website more generally, or on other websites on the internet, by using one of the following advertising industry opt-out tools:
Digital Advertising Alliance, Europe (EDDA)